Surfside Drip is a vibrant, coastal-themed cold brew label created for a conceptual coffee brand inspired by the relaxed surf culture of Byron Bay. The goal of the project was to develop a playful yet polished visual identity that blends retro American café aesthetics with bold, illustrative storytelling.

This project demonstrates my ability to balance concept, illustration, and print-ready design while responding effectively to critique. The final result is a bold, eye-catching label that captures the spirit of coastal coffee culture and elevates the product’s brand story.