“ Start your day with Twisted Tales “

TWISTED TALES

Twisted Tales is a playful, story-driven cereal brand designed to make breakfast more fun, functional, and sustainable. The project reimagines traditional cereal packaging by introducing a portion-measuring lid, helping users pour the perfect serve every time.

The cylindrical kraft paper tube reinforces the brand’s commitment to an eco-friendly design, being fully recyclable, biodegradable, and reusable.

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Instagram Mockup Twisted Tales.png
Twisted Tales Front.png
Twisted Tales Back.png
Twisted Tales Bowls.png
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T-Shirt Twisted Tales Mock Up.jpg
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While researching the market, I noticed a gap. A lot of cereals are either healthy but boring, or fun but full of sugar. Twisted Tales strikes a balance: wholesome oats and granola with packaging that’s playful, collectible, and functional.

The portion lid is easy to use, and the eco-friendly tube means the pack is both sustainable and reusable.

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