SYDNEY KINGS
This project explores a refreshed brand direction for the Sydney Kings, centred around a bold insignia system that reinforces the team’s identity.
Drawing inspiration from the lion, one of the Kings’ most iconic visual anchors, I developed a suite of symbols including claw marks, a lion paw, custom crown motifs, and alternative typography treatments.
Each element was designed to feel energetic, modern, and adaptable across digital, merchandise, fan experiences, and youth-focused touchpoints.
This project includes two custom jersey concepts, accompanying promotional banners, and a full Instagram post set. Together, they showcase how the visual identity translates consistently across apparel, marketing assets, and social media.
