GLOSS GUIDE

Gloss Guide is a beauty-booking platform designed to connect clients with professional makeup artists and stylists. This project focuses on developing a warm, modern, and aspirational visual identity inspired by the emotional experience of beauty, confidence, glow, and transformation. Through research into audience behaviour, industry competitors, and beauty trends, I created the Radiant Layer direction: a system built on soft pink gradients, refined typography, and editorial imagery.

Landing Page Mock up.png
Mobile Mock Up.png
Gloss Guide Insta Profile Mock Up.png
Tiles.png
Instragram Story 1.png
Instragram Story 2.png
Instragram Story 3.png
Packaging Mock Up 1.png
Packaging Mock Up 2.png
Gloss Guide Billboard 1.png
Gloss Guide Billboard 2.png

The final identity aims to feel inviting, premium, and expressive, supported by brand messaging such as “Designed to make you glow” and “Book your moment to shine.” This project showcases my approach to branding, visual storytelling, and designing for both emotion and functionality.

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